Logstats.de - old school webanalytics vendor spam

Logstats.de distributes free counters to customers. The counter script (see below) includes a little secret code that links to Logstats other business: Artelight, an onlineshop for lamps (”Leuchten”), that currently ranks in Google on #1 rank for lamps (”Leuchten” and “Lampen”). Thanks to Blogoscoped this is already known for a good week and nobody at Google thought about doing something so far. I wonder why European webmasters even bother being white-hat SEOs. Blackhat SEO just seems to work fine.

logstats.gif

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Hakia- search engine in “analysis” stage

Hakia  Hakia is a new meaning-based search engine with brand new technology and went live just a few days ago.

Hakia differents itself from other search engines with advanced technology:

1. Query Detection and Extraction

  • QDEX analyzes each Web page much more intensely, dissecting it to its knowledge bits, then storing them as gateways to all possible queries one can ask.
  • The information density in the QDEX system is significantly higher than that of a typical index table, which is a basic requirement for undertaking full semantic analysis.
  • The QDEX data resides on a distributed network of fast servers using a mosaic-like structure.
  • QDEX has superior scalability properties because data segments are independent of each other.

2. Semantic Algorithm

  • Designed for the expressed purpose of higher relevancy.
    Sets the stage for search based on meaning of content rather than the mere presence or popularity of keywords.
    Deploys a layer of on-the-fly analysis with superb scalability properties.
    Takes into account the credibility of sources among equally meaningful results.
  • Evolves its capacity of understanding text from BETA operation onward.

I am really not a big fan of new search engines, b/c I  think 90% of new engines are a waste of time and investor money. As long as Google keeps on being very relevant I just cannot see a new search engine for the masses. Having said that, I still believe Hakia is a great product and there is probably a big market waiting for a meaning-based search engine. Personally I know that a product like Hakia would have been great help for me during my law studies.

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Unleash the Power of Web Analytics

Clicktracks offers a new free seminar entitled Unleash the Power of Web Analytics. It is due to be run on 26 and 27 February 2022 by highly respected author and practitioner Avinash KaushQik.

Registration is already open at http://www.clicktracks.com/seminars/

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Compete opens API

Compete.com opens API and lets

third parties display Compete’s snapshot data and graphs.

In order to use Compete’s new service develepers need to apply for an API Key, which then allows them to take full advantage of Compete’s data.

This is definitely a great move from Compete. I cannot wait to see new products with Compete’s data showing up. As soon as Quantcast opens it’s API somebody might create a very valuable tool/website.

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Torpark - the webanalytics killer

Torpark Hacktivisimo, a famous hacker group, released

 Torpark Version 1.5.0.7

Torpark is a free, self-installing and already configured Tor software, that let’s pretty much anybody surf anonymously.   

The Torpark program is portable via USB stick and no real hard-drive is necessary. Torpark works by routing traffic through different Tor proxies, that block the real IP address. Main difference to Tor is that it is under GPL licence, which should result in closing exploits and other security holes pretty quickly.

Currently Torpark works only with Firefox and is according to several sources too slow to be used by the masses. Once these issues will be solved the consequences for “webanalytics accuracy” could be dramatic.

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Web 2.0 entrepreneur meetup

When I thought about Meetup.com meetings I always thought about German housewife meetings ranting about the good old German time, that was so much better than living in New York (Disclaimer: I am a German). That’s why I never had the idea about going back to the Meetup.com website until the Webmetricsguru forwarded me an invitation about a meetup group without German houswifes.
Today I finally visited the Web 2.0 New York entrepreneur meetup. Not that I am a big entrepreneur, but I was just curious to see new Web 2.0 startups before Techcrunch does.

First presentation was Team patent. Team patent is not live yet and it is a hosted solution for patent lawyers and average Joes, who need help filing a patent. Very very niche market, so I am not sure if this is something that can kick off. There are probably many others that can judge about that much better.

Second presentation was Clipmarks - Clipmarks gives basicially everybody an advanced “copy to clipboard” function. It allows users to grab specific content (e.g. headline and video) from websites and lets them add it to blogs and/or the Clickmarks.com website. I kind of liked the tool b/c of it’s digg-like functionality, but I believe it will be massively used for content scraping and other stupid funny things. With Clipmarks everybody can copy content and add it to his website. SEO’s will love this and Matt Cutts will have to upgrade his cluster filter.
Third presentation was Dai.sy - the human side of the web. Dai.sy is pretty much a browser extension that let’s every website become a social network. The tool looks pretty neat and if the userbase is large enough it might be interesting to join and chat. Still I believe that people are not interested in chatting about Google.com or any other website unless their is an added value (e.g. shopping together and getting a discount). I also believe that the time for new toolbars is over.

4th startup was Helloworld. It’s basicially everything about video. It let’s you create, manage, share, broadcast your video. A lot of functionality, that looked very impressive. In order to understand the entire product I need to digg further into it. It definitely was the most interesting product that night.

5th startup was Theplacefinder. I am not sure what’s new behind this website and after working in the online real estate market for a few years I clearly think that Theplacefinder is completely on the wrong track. There are already established roommate and rental services out there for about 10 years. Additionally Craigslist, Oodle, Kijiji and others have the market pretty much locked up. I recommend this startup to start over with something else. There is no room for another player. At least not in the US market.
Besides getting to know these new startups, I am glad that I joined the event. I always loved to listen to new ideas and this was a great place to do so. I also enjoyed to get to know new people.

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Webanalyst salary

I posted about the high demand for webanalysts , webanalyst salaries, and also opened a webanalyst job board. Still I am not really happy with the results when it comes to detailed info about the salary. Especially after Webmetricsguru’s impressions and conclusions from the Omniture’s D2 event, I wanted to know how many experienced people are out there, who can work with D2 (or Visual science) and how much does a company have to pay them . Here a not scientific approved disappointing approach:
Indeed.com salary calculator:

Average_salary
Salary.com:

Salary webanalyst

Salaryexpert.com - no results

I guess that was a waste of time. The old survey approach might have been a better way to get some good results.

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Alexa upgrades tool

Alexa staff upgrades their measurement tool.

Geographic data:

Alexa data

Traffic rank:

Alexa traffic rank

Reach percentages:

Alexa reach percentages

I am really happy to see the traffic rank of webanalyticsbook.com for other countries.

This is very valuable data for any online marketer. Also for online merchants it is was always a very difficult task to figure out if a website is able to send quality traffic.

Regarding the webanalyticsbook numbers, I am slightly confused about my traffic from Romania, b/c my webanalytics solution doesn’t show me an Romanian readers.

Every reader from Romania, please be so kind and comment below, so we can check the accuracy of this new feature.

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Gap content building

YourAmigo, a SEO company, today announced a partnership with Coremetrics, about 2 months after they signed a deal with Omniture. Under the partnership, Coremetrics will resell YourAmigo’s unique Spider Linker(TM) SEO service.

The upgraded Coremetrics package provides unique page creation capability. It provides deep analysis of the web site content and millions of search terms to identify “content gaps.” It then fills these gaps by creating new pages which are highly optimized to drive more relevant search engine traffic.

To be honest: Before the deal w. Omniture (in Dec.)I’ve never heard of Youramigo and I’ve been deeply involved in the SEO scene for quite some time.

Despite that Spider Linker looks like a great tool that provides content to websites/keyword queries that are supposed to be there. I ususally handle this issue with a customized 404 page, which is obviously not as good.

I haven’t tested Spider Linker, so I am not sure how it works, but I am a little curious if this “gap content building” works in real-time and within the SE guidelines.

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Omniture launches Discover 2.0

Omniture Omniture launched Discover 2.0 with a 3 hour session in the Nasdaq building at Times Square

Thanks to my friend Marshall, the Webmetricsguru , I received an invitation to Omniture’s Discover 2.0 presentation in the Nasdaq building. Thanks to my wife and her snow drama this morning, I left my wallet with my I.D. at home and couldn’t get in. No event and no free food for me, so check out Marshall’s detailed report (now linked!)

Anyways….here are the unconfirmed new key features:
Real-Time Segmentation: Allows users to create and simultaneously compare multiple customer segments and key performance metrics to identify and optimize the most profitable customer segments

Multi-Dimensional Site Analysis: Provides visual analysis of site navigation by customer segments using color, size, movement, position and volume which help businesses to improve site design to drive an increase in desired customer actions such as: revenue, subscriptions, form completion, pages viewed, trips booked, etc.

Virtual Focus Group: Provides deep insight into the unique site experience of an individual customer within a selected segment to better understand their requirements and preferences in order to make changes in real-time site design, content and promotions to enhance the customer experience

Advanced Fallout Analysis: Allows users to dynamically build and analyze the effectiveness of online processes to more effectively improve customer conversion or understand content interest

Dynamic Path Flow: Helps interactively explore unique customer paths to optimize content placement and page navigation

Update:

Please check out Webmetricsguru for a comment from Marshall. I think this statement brings it to the point:

“But here’s the tack: It takes the right people working with these products to get the most out of them.”

Update 2:
Also Craig Danuloff added a great summary of D2 with lots of images

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