I’ve written before about Alenty in the “Revolutionizing Web Analytics” post a few months ago.
Alenty basically came up with a new way of measuring banner visibility, which contradicts the traditional way of measuring banners (CPM).
Websites, which run their banners in a place with low visibility should get paid less. Vice versa banners in top-visibility areas should get paid more.
I don’t want to call CPM deals dead yet, but the industry needs to implement new measurement techniques like Alenty’s tool.
