Omniture acquires Visual Sciences (Websidestory)

The battle is over: Omniture acquires Visual Sciences (formerr Websidestory) in a stock and cash transaction valued at approximately $394 million. That’s a very interesting move from Omniture and we’ll see how this will influence the high-end webanalytics market.

I am sure this is more of a chance for other vendors like Coremetrics, Unica, Fireclick, Webtrnds or SAS Analytics to stand out.  So far they were always the underdogs and had probably only a chance of signing deals by offering a cheaper package than overpriced highly priced Omniture or Visual Sciences.