Statistic user-generated sites in the UK

Posted by webmeasurement on September 11th, 2006 filed in Webanalytics general

Comscore published new statistics about user-generated content sites in the UK:

Selected Properties* Featuring User-Generated Content (UGC)
    Based on Top 50 UK Internet Properties
    July 2006 vs. July 2005
    Total UK - Home and Work Locations
    Source: comScore Media Metrix

                        Rank Among
    Property       Top U.K. Properties          Unique Visitors (000)
                     Jul-05       Jul-06      Jul-05      Jul-06      %Change
    Wikipedia Sites    78           16        1,852       6,545         253
    MySpace.com      89           27          913       5,173         467
    Piczo.com          91            43          820       4,049         393
    YouTube.com       N/A         47        N/A       3,918         N/A
    Bebo.com           90           48          912       3,902         328
    *eBay is excluded from list of user-generated content sites because it
is primarily a retail site.

Engagement Among User-Generated Content (UGC) Sites vs. Non User-Generated
    Content Sites
    User-Generated Content Sites: Wikipedia Sites, MySpace.com, Piczo.com,
    YouTube.com, Bebo.com
    July 2006 - Total U.K. Locations
    Source: comScore Media Metrix

                                 Average Usage  Average Minutes  Average Pages
                                      Days          per Visitor  per Visitor
                                   per Visitor
    Average of select UGC sites    4.2            79.9           217
      Wikipedia Sites                   2.0            10.1            13
      MySpace.com                      5.4           122.7           333
      Piczo.com                           4.8            60.9           238
      YouTube.com                      2.9            60.9            70
      Bebo.com                          5.6           145.0           428
    Average of non-UGC sites among top 503.5           33.2            52

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