SEMDirector and WebSideStory Partner

Posted by webmeasurement on November 29th, 2006 filed in Websidestory

SEMDirector Inc.  and WebSideStory Inc. today announced the creation of a formal partnership. By integrating SEMDirector’s portfolio of search marketing automation products with WebSideStory HBX Analytics, the two organizations will offer customers a robust solution to drive improvements in search engine marketing and online advertising.

As part of this new partnership, SEMDirector has also joined WebSideStory’s Stream Program, which enables strategic partners to integrate their products, services and data with WebSideStory’s award-winning web analytics capabilities. The Stream Program leverages WebSideStory’s comprehensive suite of documented APIs (Application Programming Interfaces).

“High competition drives up the cost of keywords, and marketers must plan their paid search budgets by strongly aligning bidding tactics to ROI,” stated Sapna Satagopan, a lead analyst at JupiterResearch. As a result of this partnership, customers can leverage the powerful functionality of HBX Analytics and WebSideStory Bid, the company’s integrated keyword bid management solution, with SEMDirector’s portfolio of search marketing automation solutions including SEMDirector™: Enterprise for paid search campaign portfolio management; SEMDirector™: Value for search marketing ROI modeling and analysis; and SEMDirector™: Organic for large-scale natural search engine optimization programs.


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