Website audit company gets rid of page impressions

Posted by webmeasurement on December 7th, 2006 filed in Webanalytics general

ABCE audits from standard website activity to complex database user demographic pretty much everything.  ABCE’s governing industry council, JICWEBS (The Joint Industry Committee for Web Standards), has ruled that, as from January 2007, the Unique User metric will replace the Page Impression metric as the mandatory minimum to be certified by ABC ELECTRONIC.

Here the statement from their website:

“It has not been a simple process to get to this point. This change has affected the fundamental way we conduct all website audits. Consequently, we have amended our audit processes, pricing structure, website, certificates, administration forms and technical procedures. Understandably, there will be many questions following this ruling. We have therefore updated the “FAQ Page


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