Rumors: Alexa develops webanalytics solution

Posted by admin on January 22nd, 2007 filed in Other webanalytic software
Rumors are growing about Alexa’s webanalytics
tool, that seems to be coming out soon.

According to different sources the Alexa webanalytics tool will be based on Javascript tags and available to every webmaster. Alexa’s toolbar supposely will show more data and act as a personal login gateway to the collected data. If these rumors turn out to be true, Alexa could become a serious competitor for the existing webanalytics industry. What makes me not believe these rumors is Amazon’s, Alexas parent company, choice of webanalytics tool on their own site. Amazon.com currently works with high-end SAS analytics as well as Vividence. If Amazon had build a homemade solution, I would give way more credibility to these rumors. What makes me believe these rumors is the more and more competing webanalytics market. Hitwise, Comscore, Nielsen Netratings, Compete and others are fighting for a very lucrative market.

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2 Responses to “Rumors: Alexa develops webanalytics solution”

  1. Web Analytique » Omniture rachète Instadia ! Says:

    […] Alors, d’où viendra la prochaine secousse médiatique ? Microsoft avec son Google-Analytics-killer ‘Gatineau’ ? Une mise à jour profonde de Google Analytics ? Un outil hybride HBX / Visual Science ? Un outil de statistiques pour Alexa ? Le rachat de Clicktracks par WebTrends ? (Je vous laisse distinguer les rumeurs des fantaisies !) […]

  2. WordPress Traffic Advice Says:

    It will be really nice to see a javascript based solution at Alexa. Clearly, there are niches in which audience are not tech savvy enough, and very few of them have Alexa tool bar installed. Having such functionality available at a side wide level and then making the stats publicly comparable at a standard platform is a dream come true for a number of publishers.

    The problem with other free stats provider is that they are either not popular enough or they don’t provide a ranking mechanism. The ranking mechanism is a must for publishers to attract advertisers.

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