Podcast study

Posted by admin on May 21st, 2007 filed in Comscore

Comscore revealed an interesting study about podcasts:

“An analysis of the iTunes podcasting audience revealed that males represented a significantly larger share (63 percent) of the audience than females (37 percent). In addition, 18-24 year olds represented a substantial share of the audience (29 percent) and were more than twice as likely as the average Internet user to download podcast”


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