Archive for the 'Google Analytics' Category

Google Analytics site search now available to Google Mini customers

Google Analytics integrated. Google Mini users can easily set their Google Analytics ID in the administration interface of Mini.
This is a great move from Google. Not only all Google Mini customers will be happy, but also Google Analytics will be more interesting for larger websites . Websidestory, which acquired Atomz a while ago, has now another serious competitor to their dominant site search product.

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Take the Google logo off your website!

After spending a few million $ with Google Adwords, using Adsense on several sites with more than XX million impressions a month and after promoting writing about Google Analytics for free, I received an email from Google Germany (!) to remove the Google logo.

Google Germany is at least so friendly and asks me to fax a permission request to the Google US plex. However the Google logo guidelines says:

“That means we have to turn down many requests because sites imply that Google is endorsing them or is otherwise affiliated with them”

I understand their concerns about their brand, but there are about 40,900,000 Google logos out there.

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Google Analytics reporting delayed…so what?

Google Webanalytics is down and everybody is freaking out about it. It is enough with sensationlism and linkbait.

Yes! Google Analytics is down (for 2 days), but who really cares? Anybody, who is working as a webanalyst or works in this industry with a hosted solution had problems with the availability of his tool. Whether it is Websidestory, Omniture or any other software product. Additionally Google Analytics has also only a temporary reporting delay due to system maintenance. That means no data is lost!
So let’s all calm down. No reason to panic.

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Google Analytics stats not used for bid price

Good note for Google Analytics users. The Google advisor over at webmasterworld posted the following news:

Because of persistant rumors and conjecture along these lines, I’d like to clarify that information from Google’s conversion tracking and Google Analytics is not used in the calculation of ones minimum bid, nor otherwise incorporated in the calculation of CPC.

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Google’s A/B tester is called Website Optimizer

Google released today a new tool called Website Optimzer. It allows Adwords users to experiment different landing pages. It is basicially a good A/B tester for all PPC campaigns that run thru Adwords.

 The Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy, and images. The tool allows you to update your site with the winning test combination and continue to experiment.

 I believe that Website Optimizer is a major advantage for Google over their competitors. Now the true power of Google Analytics is revealed. The “new tools” approach for campaign optimization is a great thing. Hopefully Affiliate networks will wake up now and  work together with the webanalytics vendors. 

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Interview With Google Analytics

On Thursday Manoj Jasra from Webpronews interviewed Google Analytics’ Senior Manager Brett Crosby.


[Manoj]:
Can you start by talking a little bit about your professional background.

[Brett]: When we were acquired by Google I was VP of marketing at Urchin, I was also one of the co-founders of Urchin Software. We had been developing the software for about 10 years prior to that, both software and web based version. Once we were acquired I became the senior manager of Google Analytics.

The entire interview can be found here

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Google Analytics open to everybody!

Google Webanalytics is open to everybody! Brett Crosby, Sr. Manager, Google Analytics announced the great news in the Google Webanalytics blog. Now anyone with a website can instantly create one analytics account for free by simply visiting google.com/analytics or by clicking on the “Analytics” tab within AdWords. 

Currently the user database of Google Analytics is estimated at about 400.000. This new release opens Google Analytics to everybody and Google finally succeeded in overcoming their inglorious soft launch (with thousands of webanalytics applications pending).

It will be interesting to see how the other vendors react to the free release (without any waiting time). Besides giving everybody the tool for free, Google’s Conversion university and Google’s authorized consultants program seem to get more people interested in webanalytics.

What also will be interesting to see if Google will integrate an innovative radio or print tracking tool.

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Google analytics chooses authorized consultant company

Google(TM) Analytics, formerly Urchin, recently selected Friedrich Software Resources (FSR), a global software company based in Houston, as a Client Services and Support Consultant for the North American market, announced Jason Senn, Google Analytics partner manager.

FSR’s alliance with Google greatly expands the training, advanced support and expert Web analytics consulting services currently available to executives, marketing managers, and Webmasters, according to Senn.

“To gain the highest quality end-user experience, we are tapping first-rate companies, such as Friedrich Software Resources, to help deliver our services, training and analytics. We are lucky to have consultants like FSR representing us,” he said.

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Click fraud only 2-5%?

Google Adwords Teamannounced the launch of a new AdWords feature enabling advertisers to have a much more detailed picture of invalid click activity in their account

These clicks are filtered in real-time by their detection system. The metrics of “invalid clicks” and “invalid clicks rate” will show virtually all the invalid clicks affecting an account. The resulting data will of course differ from one advertiser to the next. In addition, a much smaller number of invalid clicks may also be credited to advertisers’ accounts after-the-fact, as the result of a publisher being terminated from the AdSense program for invalid click activity. These will appear as account-level credits.

The click fraud report only works on the campaign level. First users reported click fraud between 2-5%. I ran a report myself and my US accounts have an average invalid click rate of 3.35%.

The invalid clicks report is a smart move by Google. The integration is limited to the reports, which means that Webanalytic Gurus and professional SEO’s won’t be able to explore this more. I am wondering how webanalytics vendors, webmasters and interactive agencies react to the unexpected low invalid click rate of 2-5%.

If you are interested in Google’s anti click fraud efforts, read this Tuzhilin Report.

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Google Analytics bug

Youtube, currently world’s fastest growing website, can be fun on a rainy day. But Youtube without analytics? No way! I found a very interesting movie from member Frunny. The movie shows two bugs in the current Google webanalytics system. I just tested it myself and it is true: Google’s webanalytics can be manipulated with a single mouseclick:

Video 1: Bug [youtube=http://www.youtube.com/watch?v=sRA35OFfhGk]

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