Archive for the 'Marketing' Category

MSN launches contextual Ads

Just a quick note for today: Microsoft launched contextual ads for beta publisher this morning. The new contextual ads will be  competition to Google Adsense and Yahoo Search Marketing (YSM). Publishers seem to be very happy and it will be interesting to see if MSN contextual ads will pay out more than Google Adsense or YSM.

The service will include demographic targeting, geo-targeting and incremental bidding tools.

Natal Mensez, product manager at MSN, just posted the following:

“Just want to emphasize that we’re inviting advertisers to participate in an early beta of Microsoft adCenter Content Ads — a new advertising product that will place relevant ads on web pages. Invitations will be rolling out to current adCenter customers over the next few weeks and months. We have plans to release a program for publishers in 2007… but this beta invitation is focused on the advertising platform.

When we have the URL up for advertisers to register interest in our Beta (should be up early next week)”

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Email marketing - 10 things you should know

Yesterday I took part in the Email marketing class with Dr. Wilson. I already knew most of the stuff, but still learned some details that I wasn’t aware of.

 Here my (personal) notes:

 1. Getting [newsletter] subscribers top priority

Newsletter marketing can be powerful and shouldn’t be the websites “step-child”.  Your house-list is gold if you can build it aggressively.

2.  Use layer pop-ups

Dr. Wilsons newsletter subscriber rate increased 40%. His secrets: Show the popup after 5 seconds and make clear that it is a popup from the website. Give incentives (free e-book/ whitepaper). Make sure popup is not on your Adwords landing page (TOS), Popups for newsletters are annoying but very effective, only one popup per visitor (cookie)

3. Use hosted ASP Email marketing solution

Best for deliverability, b/c ASP solutions keep strong relationship with ISP. Licensed or desktop solution have delivery caps or deliverability is you own solution. Dr. Wilson recommended Pipersoftware.com, returnpath.biz, edeliverability.com or deliverymontor.com

4. Format Multi-part Mime

A sandwich of text then HTML, don’t use pure text or html (deliverability).

5. Graphics and Design

Use large fonts for old eyes; don’t use pictures for important messages, b/c graphics may not be seen in preview panel (e.g. gmail)

6. Archive newsletter on page

Good for SEO

7. Don’t overuse personalization

Balance of personal and general.

8. Remember autoresponders

Autorespond to the 2% of the users to get 100% permission (if possible)

9. Spam filters / Test

Be always updated of spam keywords (e.g. free, cialis…) , whitelists, check newsletter before sending: 

sales-spamcheck@sitesell.net?subject=TEST , Can Spam Act, Address and phonenumber in the email,

10. Use absolute paths

Use http://, check everything twice.

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Appexchange soon available to Salesforce customers

Appexchange Besides Sitecatalyst from Omniture Salesforce will soon launch Appexchange for Google Adwords. Appexchange for Google AdWords adds search engine marketing to salesforce.com’s suite of on-demand business services, making it possible for companies to create, manage, and measure search engine marketing campaigns.

App

Key Features:

Create and Manage Ads - Manage your Google Search Campaigns from Salesforce
Track Inbound Leads - Quickly and clearly correlate search efforts with inbound leads
Measure ROI - Directly compare sales revenue with search marketing cost

If you are interested in this tool, have a look at the Appexchange presentation. Salesforce customers can try the application for free for 30 days; the cost is $300/month after that.

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Make easy Adsense money with Yahoo group postings

Making Google Adsense money with CSS and other tricks became “Volkssport” these days. Some websites got busted some are still around but it is kind of boring to see the same Adsense tricks over and over.

Last night I found another amazing Adsense trick. A guy found a really smart way to make money out of other people’s private groups postings. His websites Alexa rank averages under 600,000 and I believe he makes good money. Also to mention that his website covers a high profitable niche market with an average (Yahoo search marketing) click price above $1.50.

The idea:

His basic idea is it to import Yahoo / MSN / Google group postings into his personal blog, which runs Adsense contextual advertising.

How it works:

His site is based on a Wordpress blog,which comes with an XML-RPC server. He basically wrote a blogging API, making group posts from Yahoo/MSN/Google behave in a threaded discussion. Additionally he uses a WinForms desktop application to manage the Wordpress blog.

This way he is able to import the entire discussion of a private group into his blog, that is search engine optimized and open to all users.

How to justify the “archive” to group members who could end up on his blog:

He was very thoughtful and claims that the blog is his “personal archive” to organize the interesting group postings. Good call, but why does his “personal archive” needs advertising?

You know the answer :-)

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AOL search records

Just a quick note for all SEOs / SEMs / Webanalytic guys. Forget Wordtracker for today and go to AOLsearchdatabase.com , Websearchdata or Don’t delete and  try to pull out your industry keywords. 

I know it is not a nice move to use the database that AOL “lost“, but your competitors might work on the database as well. If you think this is not appropriate, wait till some SEO’s and SEMs take away your traffic. I didn’t see the entire AOL search database yet, but for a good SEO this is a huge goldmine. I bet that hundreds of SEOs are already building pages and networks together. Not sure what Google thinks about this? 20 million records are a nice amount to use for SEO or SEM purposes.

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Videos

Just a small collection of online videos that I like. Pretty offtopic:

The Art of the Start by Guy kawasaki How to start a business  
All Marketers are Liars by Seth Godin Marketing  
Jack Welch interviewed by Dean Robert Joss Business general  
Google Analytics by Ourmedia Webanalytics  
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