Archive for February 2nd, 2007

Google Analytics reporting delayed…so what?

Google Webanalytics is down and everybody is freaking out about it. It is enough with sensationlism and linkbait.

Yes! Google Analytics is down (for 2 days), but who really cares? Anybody, who is working as a webanalyst or works in this industry with a hosted solution had problems with the availability of his tool. Whether it is Websidestory, Omniture or any other software product. Additionally Google Analytics has also only a temporary reporting delay due to system maintenance. That means no data is lost!
So let’s all calm down. No reason to panic.


Infopia - the Ebay tracker

infopia.gif Infopia recently launched a new tool to track
e-commerce efforts, especially Ebay auctions.

Key functionalities include:

-Operational Reports to streamline your selling process
-Performance Analytics to discover what products sell best on which marketplaces
-Website Analytics to understand how your website is performing
-eBay Market Data to uncover listing and selling data for your product 

I haven’t tested it yet, but the software seems to be very powerful for Ebay sellers. I am not a big ebay seller anymore, but I believe the usage of Infopia can be a huge advantage over other professional Ebay sellers. Ultimately a better pricing and listing decision can maximize the profits and outperform other competitors.

Maybe with a large distribution of this tool we will see more interest in webanalytics from the Ebay crowd.