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Clicktracks understood and reports record sales

Posted by webmeasurement on July 21st, 2006 filed in Clicktracks
Clicktracks Analytics Inc. today reports new record sales. The revenue growth is 19.5 percent up from Q1 2006 and a 60 percent increase over the same quarter in 2005.

Clicktracks is obviously doing a great job and connecting to the webmaster scene. In comparison to other vendors they really understood the needs of small and medium size websites. Their new Click fraud report system is exactly what webmasters are looking for years and none of the well-known tracking tools offered an acceptable solution.

Two months ago I visited their booth at Pubcon and had a great discussion with one of their guys. I also joined some of their free SEO / SEM / Webanalytic classes, which are an enrichment for everybody. Usually this classes are boring b/c they start from the basics. But I guarantee that you will have one moment where you catch something, which is incredible worth for your work. It always happens to me and I take this sessions for my motivation. The next seminar will be about Top E-mail Marketing Tips & Tricks with Dr. Ralph Wilson, author and internet marketing Guru.

As mentioned in the press release ….”the heightened awareness of PPC click fraud has become a main driver of new sales at ClickTracks. Site owners use ClickTracks software to measure ad performance, check for prior fraud and apply for refunds”

Congratulations Clicktracks! I tested many webanalytic tools and most of them totally failed when it comes to tracking click fraud. It seems like some vendors don’t even know how webmasters can claim clickfraud with Google and Co.

 

As written in the press release …” another growth area for ClickTracks comes from former users of other analytics tools who feel their visitor data should be held only for their own use. “Users are starting to realize that use of web analytics from an advertising service provider is no different than invoking spyware on site visitors,” said Marshall.

Maybe true. I think this statement is just for the press and for the paranoia of the public. The top 30 webanalytic tools respect privacy. Most of them ratified the Webanalyticsassociation’s Statement of Princples regarding Spyware.

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