I didn’t inteview Jim Sterne, but Eric Enge over at Stonetemple.com did. It is a really interesting interview and besides all the great anwers, I certainly will remember the following statements for my work:
1. Web analytic data is not precise, but as long as the inaccuracies are consistent, then the delta is true.
2. [The most difficulty for 2007 in webanalytics is] Finding people that can do the job
3. Microsoft has announced that they are going to be releasing something similar [like Google Analytics] in the May timeframe
4. Google Analytics and Microsoft can’t touch the high end tools, such as Omniture, WebSideStory, WebTrends, and Coremetrics.
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