Senior Data Analyst

Wunderman (New York, New York)

August 2, 2021
285 Madison Ave
New York, NY 10017
Sales & Marketing
Full-time, Contract
To apply to this position please use the following link:;=72434&szOrderID;=425613

Scope of Position:
•Analysis and interpretation of agency clients’ online and offline data to support business decision-making
Specific Responsibilities:
•On-going Scorecard Management
•Develop and maintain clients’ digital scorecard, including traffic from SEO, SEM, On-line Advertising and e-mail
•Integrate online KPIs (key performance indicators) with offline campaign results, including direct mail and DRTV
•Support Advanced Analytic Projects
•Design research methodology and/or analytic framework
•Select appropriate tools and techniques
•Lead data sourcing and preparation
•Conduct analysis with conclusions and recommendations
•Technical Skills: • Quantitative background (degree in Statistics, Operations Research, Economics, Mathematics)
•Experience as data analyst or equivalent
•Knowledge of web analytics
•Experience with analytic tools such as WebTrends, WebSiteStory, Atlas, DART, and Omniture
•Experience with 3rd party on-line research providers such as AdGooroo, MediaMetrics, Hitwise, comScore, and eMarketer
•Knowledge of SAS and/or SPSS
•Experience with analytical procedures such as ANOVA, CHAID, cluster analysis, factor analysis, multivariate regression analysis
•Experience with Database software a plus (Access, SQL Server, or Oracle)