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Eye tracking in MSN Search

Posted by admin on January 13th, 2007 filed in Marketing

Found via Searchengineland a new paper from MSN Research.

” We [Edward Cutrell; Zhiwei Guan] describe a study that used eye tracking methodologies to explore the effects of changes in the

presentation of search results. We found that adding information to the contextual snippet significantly improved

performance for informational tasks but degraded performance for navigational tasks. We discuss possible

reasons for this difference and the design implications for the better presentation of search results.

Full-text PDF

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