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MSN launches contextual Ads

Posted by webmeasurement on August 30th, 2006 filed in Marketing
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Just a quick note for today: Microsoft launched contextual ads for beta publisher this morning. The new contextual ads will be  competition to Google Adsense and Yahoo Search Marketing (YSM). Publishers seem to be very happy and it will be interesting to see if MSN contextual ads will pay out more than Google Adsense or YSM.

The service will include demographic targeting, geo-targeting and incremental bidding tools.

Natal Mensez, product manager at MSN, just posted the following:

“Just want to emphasize that we’re inviting advertisers to participate in an early beta of Microsoft adCenter Content Ads — a new advertising product that will place relevant ads on web pages. Invitations will be rolling out to current adCenter customers over the next few weeks and months. We have plans to release a program for publishers in 2007… but this beta invitation is focused on the advertising platform.

When we have the URL up for advertisers to register interest in our Beta (should be up early next week)”

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