Paul Barsch over at MarketingProfs posted a great article about ‘Reality Mining”:
“In the near future, Dr. Pentland suggests the following can be “learned” from studying data captured from your cell phone:
• Your cadence may reflect your state of mind that day – are you happy, sad, depressed?
• Through capture of location based data, it will be possible to “predict” places you are more likely to visit
• Your calling patterns can help map your social network
• Your physical activity (or lack thereof) could be monitored by health professionals via your mobile device. Pedometer anyone?”
Sounds scary and promising at the same time. Overall I am kind of optimistic that reality mining might bring a lot of value to my personal life. But maybe I am just from a generation that is used to get monitored and tracked wherever they are. Just today I unintentionally ran directly in the shooting of a new Disney movie right in front of my office.
