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Australian “crocodile hunters” death causes highest point in traffic since May

Posted by webmeasurement on September 5th, 2006 filed in Offtopic

News of Steve Irwin’s death spread rapidly across the internet. The web measurement company Hitwise said Australian internet traffic to media websites on Monday hit its highest point since the Beaconsfield mine rescue in May.

Within 30 minutes of the story appearing on smh.com.au it was the day’s most viewed story. This immediately reminded me on tragedies like Katrina and Sept. 11th. Shame on companies, which make a big buck out of tragedies. The Ebay auctions are an old thing, but I couldn’t beleive my eyes when I saw the  New York times advertising on Google Adwords:

Steve Irwin: 1962-2006
The New York Times reports on the
death of the “Crocodile Hunter”
www.nytimes.com

Thumbs up for every company, which doesn’t explore tragedies!

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