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Omniture acquired Instadia

Posted by admin on January 18th, 2007 filed in Omniture

Omniture announced it has acquired Instadia, a European enterprise Web analytics provider. Additionally, Omniture adds over 30 Instadia personnel to the Europe, Middle East and Africa (EMEA) client services, sales and marketing teams — enabling the combined company to rapidly expand its reach and presence throughout the European community.

Great move from Omniture. The European market is by far tougher than the US market and I believe that all big vendors had problems selling their relatively expensive webanalytics software to European online businesses.

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