WebAbacus is a ‘hybrid’ analysis tool (logfiles and tagging) and also includes the ability to tag affiliate sites and pay-per-click activity, so that marketers can see at a glance which channels are performing the best. Non-web data such as TV, radio and print can also be integrated to ensure that reports offer a complete picture of a brand’s marketing and advertising activity.
A key feature of Foviance’s new web analytics tool is Post Hoc Analysis, which removes the need for clients to predefine the data categories that they wish to be analysing. At any point in time, WebAbacus 5.2 clients can alter their analysis requirements, and data categories can be extended easily.
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