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14 year-old SEO Superstar

After speaking at SEO-Campixx in Berlin a few weeks ago, I was quite busy and totally forgot to mention Justin, a 14-years old SEO and Online marketer. He is not only blogging since he was 12,  but also has an exhaustive knowledge about SEO, Online marketing.
Since this is a respectable accomplishment and b/c he promised me not to drop out of school to become a full-time SEO, here the promised link.Also please keep spying on other SEOs in the Captain’s Bar :)

Pic credit to Gerald

Posted in SEO | Trackback | 2 Comments »


March 22nd, 2009
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Hitwise Data inaccurate?

Oh well, once more the discussion going on about data accuracy of the big statistic vendors. I’ve seen a few Hitwise graphs before and went through a few demos with their reps, but never could really warm up with them since their data wasn’t really useful to my purposes.

That said, I think Hitwise, Compete and all the others can draw a nice picture of your site and your competition. Do I care if they are 100% accurate? Certainly not. Do I think they are better than the diluted Google Trends tool? Yes. Are they worth ten thousands of dollars? Not for the most businesses, but for the one’s that are in highly competitive fields or target a wide range of users, the tool is definitely worth every cent.

Do we need to have this discussion again? No….b/c there are way more important things to fix first. To start…..it would be awesome to get rid of PIs and focus more on Display Visibility.

Posted in Hitwise | Trackback | 1 Comment »


March 20th, 2009

Tracking Twitter

I’ve been posting about Tracking Twitter a few times lately. Here’s part 1 and part 2. Part 3 explains how to track Short URLs from Twitter.
Tracking short URL’s could be relatively easy. You could use one of the trackable short URL providers. But what to do with the data when you don’t have it in your web analytics solution?

Webupd8 has a great way of using a bookmarklet with an api. He was able to track clicks from short URLs within Google Analytics and it doesn’t matter if the click comes from a hosted email app, email client and so on.

If you want to know how to exactly set it up, check out his blogpost. Well done!

Posted in Twitter | Trackback | 2 Comments »


March 14th, 2009

Microsoft Analytics Shutting Down

Microsoft just announced that they will shut down their Microsoft Analytics platform. The ax will fall  December 31st 2009 and Microsoft plans to re-direct existing clients to services like Google Analytics, Yahoo Analytics and others.

After swapping out Ian, the smart lead person of the product last year, this doesn’t really come to a surprise to me. The entire product wasn’t thought through or planned out. Even the existing version still had and has major issues and was always released with major delays.

Last flaw, which personally bothered me, was the upgrade to a version, which runs solely on MS Silverlight.  Overall it’s really unfortunate to see Microsoft dropping another promising product. Especially since it was connected directly with MS’s Adcenter.

Posted in Gatineau | Trackback | Comments Off


March 13th, 2009

1811 Different Mobile Handsets Surfing The Mobile Web

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic, according to data released today by Bango.

“With 245 million subscribers, it was only a matter of time before the US became the number 1 country in the world for mobile web browsing,” said Anil Malhotra, SVP of Marketing at Bango. “When it comes to payments though, the US is accelerating faster than any other country and now accounts for 57% of payments worldwide.”

Read the rest of this entry »

Posted in mobile analytics | Trackback | Comments Off


March 11th, 2009

Trackingtwitter.com

Darn..I am so not up to date with Twitter, but I just don’t have time lately.

My friends over at Electric Artists launched a pretty sweet tool: Trackingwitter.com

And No.1 brand…surprise suprise…is Tony over at Zappos. The only  CEO, who still answers every single email to him himself. Pretty cool for someone, who runs a billion dollar shop.

Posted in Twitter | Trackback | 3 Comments »


March 4th, 2009

Inlinks.de Going Live In Germany

After 5 successfull months in the US, Inlinks is heading it’s way to Europe with Inlinks.de. The site just launched, but it looks already that people in Germany love the service as much as their US friends.

Inlinks.de is a Text link marketplace, which alllows to buy links within content. Check it out

Posted in SEO | Trackback | 2 Comments »


March 3rd, 2009

Paypal Phone Number

If you are one of thousands who have sometimes issues with Paypal and need Paypal’s phone number in order to solve a problem, please check below the list below:

US Paypal Phone numbers: 1-402-935-2050

UK Paypal Phone numbers: 08707-307-191

Australia PayPal Phone Number:
1800 073 263

Germany Paypal Phone Number: 0180/ 500 66 27

Even w. the Paypal’s phone number, make sure that you…

- call during office hours
- call the right center (Europe is sometimes handled in the UK)
- are not calling during a weather storm like today
- have the matching phone number to your Paypal account
- have your CC or bank account ready
- have your email address ready
- bring a lot of patience :)

Posted in Paypal | Trackback | 4 Comments »


February 28th, 2009

Tracking Twitter

Tracking Twitter is probably the hottest new analytics topic out there.
Since everybody is using Twitter, it’s time to have a look at it. Omniture’s Sitecatalyst came up with an interesting way to figure out

1. How often your brand is mentioned on Twitter

2. At what time your brand-related terms spike (week/day/hour)

3. Who are the people using your brand and who are the people they are connecting

The way it works is pretty simple: Site Catalyst’s Data Insertion API opens up to non-web related traffic such as Twitter.  Both APIs talking to each other make it possible to pull this data.

Pretty cool stuff, especially that this can be used to handle all kinds of PR efforts. Once more Omniture proofs that they are ahead of the curve.

Posted in Twitter | Trackback | 19 Comments »


February 24th, 2009

How To Find The Right Web Analytics Solution

If you have $2795 in your budget and no idea about web analytics tools, then go ahead and buy the Web Analytics 2009 CMS report.

If you have $0 in your budget in order to figure out which analytics solution is the best for you, then just head over to my free web analytics guide.

It’s not perfect certainly not up-to-date and it doesn’t come close to what CMS Watch 2009 delivers, but it has all the info that you need in order to make the right decision.

A few more tips:

1. 99% of what a company can make out of a web analytics tool, depends on the person using it.

2. Yahoo Analytics is free and recognized as the best free enterprise analytics solutions

3. Omniture is clearly leading the field in the enterprise market. The tool starts with 20k+/year

4. Google Analytics is the most adopted web analytics solution, followed by Sitemeter and others. They are all great tools and easy to use.

Posted in Webanalytics general | Trackback | 2 Comments »


February 21st, 2009
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