Sparky - Alexa for Firefox

Finally Alexa launched an official Firefox toolbar extension. They call it “Sparky”. Sparky has even more functionalities thanthe unofficial Alexa toolbar (for Firefox). It is a great move from the Alexa team. Especially for countries outside the US, this will bring more accuracy to Alexa users.

You can download it here.
Sparky

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July 21st, 2007

Alexaholic forced to rename into Statsaholic

Techcrunch reported that Alexaholic was forced to rename itself after a trademark infringement action.

There is not much else to say, but I am wondering why it took Alexa so long. Alexaholix Statsaholic exists for a long time and Statsaholic developer Ron Hornbaker could have developed his business under a different domain.

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March 19th, 2007

Compete, Alexa and Quantcast work great for me

After recent webanalytics bashing over at Venturebeat

I decided to add my 2 cents to the debate:

Third party webanalytic tools like Quantcast, Compete, Alexa.. will never deliver great accuracy as long as no tracking code is added to every single page.
Webanalytics tools like Google Analytics, Websidestory, Omniture… will also never be 100% accurate sources. Tor software, logfiles/Javascripts/Hybrid measurement, Cookie deletion, robots, spiders and many other things can delute the data.

So what can we do? Bash the young webanalytics industry and bait plenty of links or use the given tools as good as we can? I believe second option is better.

Third party tracking tools give you an idea about what is going on. If third-party numbers from Streetfire are off with one(!) of the tools…who really cares?

As an advertiser I have plenty of other options to measure the quality of their traffic.

The site owners also have the option to look at their own also not 100% accurate Google analytics numbers.
This heated debate reminds me of the early search engine days. Everybody complaint that they don’t get ranked on top, but nobody did optimize their site. Nowadays it is the “unreliable” webanalytics industry, and still people don’t try to improve their situation (e.g. display stats on the website, track the website with several free tools, compare and merge third-party numbers…). Next…

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February 23rd, 2007

Alexa upgrades tool

Alexa staff upgrades their measurement tool.

Geographic data:

Alexa data

Traffic rank:

Alexa traffic rank

Reach percentages:

Alexa reach percentages

I am really happy to see the traffic rank of webanalyticsbook.com for other countries.

This is very valuable data for any online marketer. Also for online merchants it is was always a very difficult task to figure out if a website is able to send quality traffic.

Regarding the webanalyticsbook numbers, I am slightly confused about my traffic from Romania, b/c my webanalytics solution doesn’t show me an Romanian readers.

Every reader from Romania, please be so kind and comment below, so we can check the accuracy of this new feature.

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Posted in Marketing, Webanalytics general | Trackback | 2 Comments »


February 17th, 2007

Alexa Web 2.0 hotlist

Movers 2.0 shows current traffic trends of top 100 Web 2.0 websites. The numbers are based on Alexa data.

Eran Arkin von esnips created the site in his free time. It is a great idea and if he follows up on it and integrates more data (especially from other companies like Compete, Quantcast..), it could be a pretty reliable product.

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February 8th, 2007

Quantcast - the Alexa killer

Quantcast Quantcast is a powerful and new web measurement tool
with high potential.

Quantcast targets all kind of publishers and advertisers. It has been developed by a team of web analytics experts, that is supported by big name scientists from Stanford. What is the most interesting about Quantcast is it’s approach of collecting data. Quantcast uses data from advertisers, publishers, ISPs and advertising networks. To help this service to be as accurate as possible, Quantcast also provides a javascript to web publishers. This distinguishes them clearly from competitors like Compete or Alexa, which collect their data from ISPs and via toolbar.

Quancast also provides more stats than anybody else and I really enjoyed using their (US) demographics data. Household income or age can be very valuable tools, especially for niche websites and advertisers.
Also the similar audience data can be a great help for SEO and business development efforts. Besides this great new approach, it is sad, that the tool is currently only available for 20,099,109 US websites. Still, they just started about 3 months ago and I believe that this tool is the most advanced free web measurement tool that is currently on the US market. Let’s hope that this will incite the established web measurement vendors to improve their services.

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January 27th, 2007

Compete.com vs. Alexa

It seems that Compete.com gained some traction
and became a serious competitor to the Alexa tool.

Compete.com provides premium web metrics for each of the top one million web sites,
featuring precise traffic snapshots for free. More than 150,000 people were visiting
the site and 300,000 site snapshots so far. According to the CEO of Top10 Media Inc.
“…Compete.com’s SnapShot is more reliable than other online data sources because it
uses the most thorough and unbiased methodology in the industry. Quite simply, Compete’s metrics are the best on the Web.”

So let’s see how Compete collects the data:

Read the rest of this entry »

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January 22nd, 2007