Omniture secures another patent

Omniture, today announced that the U.S. Patent and Trademark Office has awarded the company a new United States Patent (U.S. Patent Number 7,260,551). The patent is generally directed to performance optimization, and relates to online real-time behavioral targeting and testing systems, such as content targeting on Web sites, targeted ad-serving to maximize cost-per-click (CPC) or cost-per-acquisition (CPA) revenue yields, the maximization of yields from search engine marketing and improved personalization search algorithms. Omniture holds now 175 patents and patent applications!

P.S. Like Visual Sciences, also Omniture got nominated a “leader in web analytics” by Forrester research.

What a great day for all the big vendors :-)

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September 12th, 2007

Yahoo searchlight award 2007

yahoo_searchlight.gif Avenue A/Razofish was recognized with

the Yahoo searchlight award

This afternoon I visited the Yahoo searchlight award and I am blown away of what I saw. Yahoo searchlight recognizes and rewards advertising agencies that develop search marketing applications outside of the tried and true direct response mindset.

pass_searchlight

(webanalyticsbook text added later, b/c it did not fit on the batch)

Spontaneously I decided to join this event at the Time Life building and I immediately noticed what the differences between “platinum advertisers” and “advertising agencies” are. My yearly PPC budget is kind of a joke compared to the agency accounts.

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February 22nd, 2007

Omniture selected as one of the world’s top ASPs

Omniture Another award within one week: ASPnews selected Omniture as one of the world’s top 50 application service providers (ASPs)

As a Top 25 provider, Omniture exceeded the criteria in every category:

- Have the provision of network-based applications and/or services as
their core business

- Have a substantial and active end-user customer base for those services

- Be able to demonstrate proven revenue streams

- Be innovators in the online delivery of software-based services

- Be recognized as a leader by others within the industry

Congrats to the Omniture team. Not much to comment about that.

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February 1st, 2007

VisiStat honored with CyberStar® Most Innovative Product award

Visistat VisiStat was the honored recipient of the inaugural CyberStar® Most Innovative Product award.

It was presented in recognition of VisiStat’s unique technical approach in Website reporting, link tracking and Web analytics tools and its applications for the real estate industry.

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January 30th, 2007

SAS wins Best Data Mining Toolset, Webtrends best webanalytics tool award

SAS Analytics Readers’ Choice Awards: SAS voted best data
mining toolset. Webtrends wins best webanalytics tool
award.

Best Web Analytics Winner: WebTrends
Runner-Up: TeaLeaf Technology

Best Data Mining or Statistical Analysis Winner: SAS
Runner-Up: SPSS

Best Text Mining Software Winner: IBM
Runner-Up: SAS

Best Data Visualization Software Winner: IBM
Runner-Up: Visual Insights

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January 29th, 2007