JupiterResearch: Webtrends the leader in Market Suitability

Webtrends WebTrends announced it was recognized as the leader                   in Market  Suitability in JupiterResearch’s report.

WebTrends out-scored all other web analytics vendors for its top ranking in market suitability, which was based on product pricing, critical feature set, standard feature set and product support cost. JupiterResearch mapped and ranked WebTrends available feature set against a pre-requisite feature set as determined by JupiterResearch, and interviewed vendor clients to assess the strength and availability of its services.

Good job Webtrends! I am happy that Webtrends is agressive in their pricing. I always said that high-end tools currently overcharge their clients. Especially when it comes to hosted solutions where exorbitant fees are charged. Webtrends is a great exception.

By the end of February I will make a list of webanalytics vendor awards. This year seems to be a new record of awards for the top 5 vendors. Personally I think it is pretty unnecessary to give away 20 different awards for the sake of PR. But what do I know?

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February 6th, 2007

SAS wins Best Data Mining Toolset, Webtrends best webanalytics tool award

SAS Analytics Readers’ Choice Awards: SAS voted best data
mining toolset. Webtrends wins best webanalytics tool

Best Web Analytics Winner: WebTrends
Runner-Up: TeaLeaf Technology

Best Data Mining or Statistical Analysis Winner: SAS
Runner-Up: SPSS

Best Text Mining Software Winner: IBM
Runner-Up: SAS

Best Data Visualization Software Winner: IBM
Runner-Up: Visual Insights

Read the rest of this entry »

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January 29th, 2007

Ex SAP manager appointed as new Webtrends Vice President

Webtrends Darc Dencker-Rasmussen was nominated as the Webtrends vice president of worldwide sales and client services.

Rasmussen is a seasoned sales professional with more than 20 years of experience in high tech companies. Prior to joining WebTrends, Rasmussen served as senior vice president at SAP, where he was directly responsible for growing revenue from startup to $600 million annually for its CRM business, establishing SAP as the CRM global market leader in the process.

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January 23rd, 2007

Timothy Kopp new Webtrends CMO

Websidestory assigns new CMO:

“With over 10 years of broad-based experience in technology and marketing, Kopp comes to WebTrends from the Coca-Cola Company (NYSE:KO), where he led the Worldwide Interactive Marketing Organization. In his previous role at Procter and Gamble (NYSE:PG)”.

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January 15th, 2007