Avenue A/Razofish was recognized with the Yahoo searchlight award

This afternoon I visited the Yahoo searchlight award and I am blown away of what I saw. Yahoo searchlight recognizes and rewards advertising agencies that develop search marketing applications outside of the tried and true direct response mindset.

(webanalyticsbook text added later, b/c it did not fit on the batch)

Spontaneously I decided to join this event at the Time Life building and I immediately noticed what the differences between “platinum advertisers” and “advertising agencies” are. My yearly PPC budget is kind of a joke compared to the agency accounts.

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