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Search Analytics

Great Search Analytics presentation by Marko Hurst. Check it out:

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June 6th, 2009

Measuring and Reporting Key Events Of Websites

Having looked at many analytics tools and dashboards, I was always impressed what vendors came up with to show some value of their tools. The latest trend, that especially SEO Tools like Searchmetrics, Sistrix Toolbox and SEOlytics came up with, was a so-called
“Visibility Index”, which aims to tell the visibility of a website in the search engines.

Visibility is something extremely tough to measure and unless you run an entire proxy server farm in several continents, you’ll probably have an issue getting really valuable data.

On top of that we are in the days where social media can drive more traffic than a search engine and visilibity in the organic rankings might be interesting, but the really valuable traffic might come from a Youtube video, which a visitors placed on Facebook and promoted through Twitter.

That said…I saw an intresting graph over at Marshall’s blog: the 6-month performance an key events report (see below). What a beautiful graph to show how a website is doing! I hope one of the vendors pick up the idea and generate a dashboard report, which not only displays the webanalytics data and 3rd party products (via API), but also allows the user to include key events such as “Database crash” or “New SEO tool added”.

Posted in Webanalytics general | Trackback | 5 Comments »


May 24th, 2009

Userfly - Usability Analytics

If two smart Stanford graduates decide to leave their jobs and come up with a new analytics tool, it’s certainly worth a look. Chris and Ashvin decided to launch a usability tool called Userfly.
Userfly allows to record mouse and clicks movements. Ideally to improve landing pages or to analyze overall site usability.

Two thumbs up. Userfly is a tool, that everybody should install if they want to increase their website traffic without wasting time on crunching numbers.

userfly.com from Chris Estreich on Vimeo.

Posted in Userfly | Trackback | 9 Comments »


May 1st, 2009

Yahoo Analytics 9.5

Since I am so incredibly busy with some work and with my newborn at home, I totally missed out on the brand new Yahoo Analytics 9.5.

The newest feature which is included is the Demographics capabilities.
Since MS Adcenter Analytics is shutting down end of the year, I believe Yahoo Analytics will be the only analytics solutions, which includes this feature:


Found via Visualrevenue.com and Webmetricsguru.com

Posted in Yahoo Analytics | Trackback | 4 Comments »


April 28th, 2009

Bango Mobile Analytics Releases New Features

Bango, one of the few high-end mobile analytics solutions, hasn’t given up the fight, but rather launches product feature after product feature.

Their latest release includes the following new features:

- High accuracy through privacy protected, unique user ID
- Track unique visitors no matter their network connection
- Particularly important for smart phone users as they swop between home & office
- Greater level of granularity, see campaign results hour by hour
- Advanced filtering and sorting gets the results needed on a case by case basis

Posted in Uncategorized | Trackback | No Comments »


April 22nd, 2009

Google API

Finally Avinash announced it: The Google Analytics API. This will be an interesting move since Google Analytics will be open to third party tools. SEO ROI analysis and PPC analysis can now be done without scraping Google Analytics.

Now it’ll be interesting to see, which bid management tool will integrate seamless with the Google Analytics API and how far the API will open up data (real-time would be nice)

If done right this can be an amazing wayto do safe bidding as well as pulling SEO data in a never seen before fashion.

Having said that, I believe there will be some drawback. Google is smart enough to make sure that the shared data won’t be abused. Another drawback I have with G Analytics is the fact that Google owns already the data of half of my life. Do I really want to share and pull data from a system, which is not open about PPC prices?

Posted in Amethon, Google Analytics | Trackback | 1 Comment »


April 21st, 2009

Webtrends Reborn

This week Webtrends re-branded their company. It does not only look good, but also brings them back as a serious alternative to the other enterprise solutions.

Posted in Webtrends | Trackback | No Comments »


April 19th, 2009

America’s Chief Technology Officer

Usually I don’t much write much about politics here, but assigning Aneesh Chopra as the Chief Technology Officer is kind of a bold move of Obama. He’ll work closely with Federal CIO Vivek Kundra and Jeffrey Zients, the Chief Performance Officer.

Not sure what it is, but I really like the idea of having some technologist sitting in Washington and taking care of how the government should be run on the technology side.

Wished the country of my origin (Germany) would make moves like this, instead of bolstering the dieing car industry.

Posted in Offtopic | Trackback | No Comments »


April 18th, 2009

Iphone Adsense Tracking

Tracking Adsense revenue is pretty funny, but carrying it around is kind of crazy. Well….for us data addicts, now the newest Iphone app, which allows you to display your Adsense earnings:


Features:

  • Display revenue per day, week, month or channel
  • Content and Search channels
  • Drilldown to channel data for each date
  • Store history on your device
  • Secured transactions
  • Auto-Update on application start
  • Automatically switching between $ and Euro display

Found via Seonaut

Posted in Mobile | Trackback | 7 Comments »


March 26th, 2009

Real-Time Mobile Analytics

Figuring out if you have significant mobile traffic isn’t easy and you are probably like 99% of other website owners, who at this point don’t really care what the mobile web users are doing. Well…now there is a solution to this problem: Percentmobile.com

Percent Mobile allows you to measure and analyze the percentage of mobile phone traffic to your website in real-time. Check it out

Posted in mobile analytics | Trackback | No Comments »


March 25th, 2009
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