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Tracking Twitter

Tracking Twitter is probably the hottest new analytics topic out there.
Since everybody is using Twitter, it’s time to have a look at it. Omniture’s Sitecatalyst came up with an interesting way to figure out

1. How often your brand is mentioned on Twitter

2. At what time your brand-related terms spike (week/day/hour)

3. Who are the people using your brand and who are the people they are connecting

The way it works is pretty simple: Site Catalyst’s Data Insertion API opens up to non-web related traffic such as Twitter.  Both APIs talking to each other make it possible to pull this data.

Pretty cool stuff, especially that this can be used to handle all kinds of PR efforts. Once more Omniture proofs that they are ahead of the curve.

Posted in Twitter | Trackback | No Comments »


February 24th, 2009

How To Find The Right Web Analytics Solution

If you have $2795 in your budget and no idea about web analytics tools, then go ahead and buy the Web Analytics 2009 CMS report.

If you have $0 in your budget in order to figure out which analytics solution is the best for you, then just head over to my free web analytics guide.

It’s not perfect certainly not up-to-date and it doesn’t come close to what CMS Watch 2009 delivers, but it has all the info that you need in order to make the right decision.

A few more tips:

1. 99% of what a company can make out of a web analytics tool, depends on the person using it.

2. Yahoo Analytics is free and recognized as the best free enterprise analytics solutions

3. Omniture is clearly leading the field in the enterprise market. The tool starts with 20k+/year

4. Google Analytics is the most adopted web analytics solution, followed by Sitemeter and others. They are all great tools and easy to use.

Posted in Webanalytics general | Trackback | No Comments »


February 21st, 2009

Analytics App For The Iphone

I haven’t posted much lately and a few interesting tools and apps came up. One of them is the Google Analytics Iphone App.
It’s well designed and data obsessed analysts might really use this.
I can imagine that this is something people on the move might use a lot. However, personally I think it’s kind of a waste of time.

Posted in Iphone Google Analytics App | Trackback | 3 Comments »


February 16th, 2009

Italian’s Food Industry Still Betting On Trackset Over Other Tools

San Pellegrino, my favorite Italian water, chooses Trackset for the third year in a row.

Trackset, which one of the most beautifully designed Web Analytics tools,  is certainly quite happy and their hard work paid off.

With San Pellegrino, which is part of the Nestlè group, Trackset keeps stealing the good international clients despite the expansion of larger web analytics vendors, such as Omniture.

It’s quite interesting to follow these local, but highly innovative web analytics tools. Especially the two online projects “Mappa delle Stelle” and “Fuori dal Coro” are two advanced online marketing efforts by a corporation in the “Food space” and the way Trackset serves their clients is quite impressive.

Congrats to my Italien friends……wished I had your weather here in NYC.

Posted in Trackset | Trackback | No Comments »


February 14th, 2009

How To Make Money From Blogging

Making Money From Blogging Is Tough and unless you know how to drive traffic, it is pretty much impossible. If you ever wondered how to make money from blogging, here it is: Blogeditor Scribefire 3.2 was released today. Another release wouldn’t be something interesting if Scribefire wouldn’t have partnered up with Zemanta, one of the best blogger add-ons that are out there.

Scribefire 3.2 now allows you to enrich posts with images and related links. It basically gives every blogger the ability to blog and create rich quality content with a few clicks.

But not only that. Scribefire also allows you to include contextual advertising such as Adsense, Kontera, Doubleclick and so on.

I really enjoy Scribefire for quite some time…but now it’s pretty much a no-brainer. Especially when you run a bunch of blogs.

Posted in Scribefire | Trackback | 3 Comments »


February 10th, 2009

Google’s Ajax SERPs Could Break Keyword Web Tracking

Once more big G is behaving like a bunch of naughty boys: According to several sources the new Google SERPs are breaking the ability  for “any external analytics service” to determine the search query used by a visitor arriving at your website”.

Instead of showing google.com/search?q=sitemeter google is showing www.google.com/#q=sitemeter

The funny thing with this is, that nothing after the “#” can be send by the web browser, so most analytics solution will have a big problem.

I wouldn’t be surprised if some nonsense like this happens….and G Analytics will increase there 60% market share to 99.9%.

Posted in Google Analytics | Trackback | 2 Comments »


February 4th, 2009

WPP and Omniture Join Forces: Win Win For Both

One of the top 5 advertising conglomerates WPP and Omniture joined forces with WPP investing $25 million in Omniture common stocks.

This is an incredible interesting deal since WPP and Omniture can combine their analytics solutions and develop new products.

In recent months Omniture seemed to have lost a little bit of speed since other free analytics solutions, such as Google Analytics and Yahoo Analytics, moved into the web analytics enterprise space, offering features like advanced segmentation.

Overal I’d say this is one of the best moves that Omniture could do. The high-end market is saturated for Omniture and WPP probably never had the expertise that Omniture has. Win-Win for both. WPP will bring the high-end clients…Omniture the technology, experience and webanalyst power.

Posted in Omniture | Trackback | 1 Comment »


January 31st, 2009

Mobile Analytics On A Blackberry

Iwebtrack, a web tracking solution, is one of the first bringing mobile analytics as well as web analytics to the Blackberry and other Windows mobile devices.

Unlike a lot of other web analytics vendors, iwebtrack brings these stats not to the Iphone only, but also to other smartphones.

Posted in iwebtrack | Trackback | No Comments »


January 30th, 2009

Ultra Light Web Analytics

A fasterTed.com.happens next week in New York when tech entrepreneurs sharing tequniques to launch faster and cheaper.

Should be a great event since a bunch of web analytics gurus show up

Bryan from Future Now, Dennis from Yahoo and Marshall, the Webmetricsguru.

If you are interested, sign up for the Ultra Light Web Analytics Event here.

Posted in Index Tools | Trackback | No Comments »


January 28th, 2009

ClickTale Email Tracking

Every Analytics 2.0 tool is working it’s niche and Clicktale found a quite interesting one: Email tracking.

Their new Email tracking feature allows to not only see which recipients click on the link in the email, but also watch the actions on the landing page.

Pretty nice usability as well:

Posted in Clicktale | Trackback | No Comments »


January 27th, 2009
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