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Bango Mobile Analytics Releases New Features

Bango, one of the few high-end mobile analytics solutions, hasn’t given up the fight, but rather launches product feature after product feature.

Their latest release includes the following new features:

- High accuracy through privacy protected, unique user ID
- Track unique visitors no matter their network connection
- Particularly important for smart phone users as they swop between home & office
- Greater level of granularity, see campaign results hour by hour
- Advanced filtering and sorting gets the results needed on a case by case basis

Posted in Uncategorized | Trackback | No Comments »


April 22nd, 2009

Google API

Finally Avinash announced it: The Google Analytics API. This will be an interesting move since Google Analytics will be open to third party tools. SEO ROI analysis and PPC analysis can now be done without scraping Google Analytics.

Now it’ll be interesting to see, which bid management tool will integrate seamless with the Google Analytics API and how far the API will open up data (real-time would be nice)

If done right this can be an amazing wayto do safe bidding as well as pulling SEO data in a never seen before fashion.

Having said that, I believe there will be some drawback. Google is smart enough to make sure that the shared data won’t be abused. Another drawback I have with G Analytics is the fact that Google owns already the data of half of my life. Do I really want to share and pull data from a system, which is not open about PPC prices?

Posted in Amethon, Google Analytics | Trackback | No Comments »


April 21st, 2009

Webtrends Reborn

This week Webtrends re-branded their company. It does not only look good, but also brings them back as a serious alternative to the other enterprise solutions.

Posted in Webtrends | Trackback | No Comments »


April 19th, 2009

America’s Chief Technology Officer

Usually I don’t much write much about politics here, but assigning Aneesh Chopra as the Chief Technology Officer is kind of a bold move of Obama. He’ll work closely with Federal CIO Vivek Kundra and Jeffrey Zients, the Chief Performance Officer.

Not sure what it is, but I really like the idea of having some technologist sitting in Washington and taking care of how the government should be run on the technology side.

Wished the country of my origin (Germany) would make moves like this, instead of bolstering the dieing car industry.

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April 18th, 2009

Iphone Adsense Tracking

Tracking Adsense revenue is pretty funny, but carrying it around is kind of crazy. Well….for us data addicts, now the newest Iphone app, which allows you to display your Adsense earnings:


Features:

  • Display revenue per day, week, month or channel
  • Content and Search channels
  • Drilldown to channel data for each date
  • Store history on your device
  • Secured transactions
  • Auto-Update on application start
  • Automatically switching between $ and Euro display

Found via Seonaut

Posted in Mobile | Trackback | 5 Comments »


March 26th, 2009

Real-Time Mobile Analytics

Figuring out if you have significant mobile traffic isn’t easy and you are probably like 99% of other website owners, who at this point don’t really care what the mobile web users are doing. Well…now there is a solution to this problem: Percentmobile.com

Percent Mobile allows you to measure and analyze the percentage of mobile phone traffic to your website in real-time. Check it out

Posted in mobile analytics | Trackback | No Comments »


March 25th, 2009

14 year-old SEO Superstar

After speaking at SEO-Campixx in Berlin a few weeks ago, I was quite busy and totally forgot to mention Justin, a 14-years old SEO and Online marketer. He is not only blogging since he was 12,  but also has an exhaustive knowledge about SEO, Online marketing.
Since this is a respectable accomplishment and b/c he promised me not to drop out of school to become a full-time SEO, here the promised link.Also please keep spying on other SEOs in the Captain’s Bar :)

Pic credit to Gerald

Posted in SEO | Trackback | No Comments »


March 22nd, 2009

Hitwise Data inaccurate?

Oh well, once more the discussion going on about data accuracy of the big statistic vendors. I’ve seen a few Hitwise graphs before and went through a few demos with their reps, but never could really warm up with them since their data wasn’t really useful to my purposes.

That said, I think Hitwise, Compete and all the others can draw a nice picture of your site and your competition. Do I care if they are 100% accurate? Certainly not. Do I think they are better than the diluted Google Trends tool? Yes. Are they worth ten thousands of dollars? Not for the most businesses, but for the one’s that are in highly competitive fields or target a wide range of users, the tool is definitely worth every cent.

Do we need to have this discussion again? No….b/c there are way more important things to fix first. To start…..it would be awesome to get rid of PIs and focus more on Display Visibility.

Posted in Hitwise | Trackback | 1 Comment »


March 20th, 2009

Tracking Twitter

I’ve been posting about Tracking Twitter a few times lately. Here’s part 1 and part 2. Part 3 explains how to track Short URLs from Twitter.
Tracking short URL’s could be relatively easy. You could use one of the trackable short URL providers. But what to do with the data when you don’t have it in your web analytics solution?

Webupd8 has a great way of using a bookmarklet with an api. He was able to track clicks from short URLs within Google Analytics and it doesn’t matter if the click comes from a hosted email app, email client and so on.

If you want to know how to exactly set it up, check out his blogpost. Well done!

Posted in Twitter | Trackback | 1 Comment »


March 14th, 2009

Microsoft Analytics Shutting Down

Microsoft just announced that they will shut down their Microsoft Analytics platform. The ax will fall  December 31st 2009 and Microsoft plans to re-direct existing clients to services like Google Analytics, Yahoo Analytics and others.

After swapping out Ian, the smart lead person of the product last year, this doesn’t really come to a surprise to me. The entire product wasn’t thought through or planned out. Even the existing version still had and has major issues and was always released with major delays.

Last flaw, which personally bothered me, was the upgrade to a version, which runs solely on MS Silverlight.  Overall it’s really unfortunate to see Microsoft dropping another promising product. Especially since it was connected directly with MS’s Adcenter.

Posted in Gatineau | Trackback | No Comments »


March 13th, 2009
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