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Guest Blogger Wanted

Since I am really busy lately and don’t have time to post every single day, I’d like to give guest blogger the opportunity to post here.

The topic in this blog is pretty wide, so it doesn’t have to be solely web analytics related. I usually also cover SEO, Affiliate Marketing,  Mobile and other technology, but am also open to all kinds of postings.

Last I don’t really care about your blogging experience and/or if you went to college.

So…if you have some great content and don’t want to hold back, please use the contact form in the navigation bar.

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October 19th, 2008

Google Adwords + Adsense + 75% Search Market Share = Monopoly

I’ve had a talk with Marshall, the Webmetricsguru, regarding Google’s quarterly results today. I wasn’t surprised at all and we kind of agreed on the fact that Google has the choice “to tune” their accounts in any direction that they want. Fullfilling Wallstreet expectations is just a question of tuning  Adsense payouts,  adjusting the collected analytics data or changing the SERPs.

Marshall wrote a great post putting different sources together. Here’s the simplified formula I came up with (you probably get what I am saying):

Adwords + Adsense + 75% Market Share = Monopoly

If we would go even further we could come up with the following:

Google Adwords + Adsense + Analytics + Toolbar + 75% Market Share in Search= Monopoly

I am not sure if I would like a regulation of Google, but I hope that someone can offer a serious alternative soon. It’s not good for the web if every 4th dollar spend online stays more or less in one companies hands.


Posted in Google Analytics | Trackback | 1 Comment »


October 18th, 2008

JoeThePlumber.com And Domain Appraisal Scam

Time for me to change the name of this blog since I post more and more mobile and domainer stuff.

No…won’t happen. Just two interesting stories:

Elliotsblog, which is  a well-known domainer blog, has a great article on Joetheplumber.com, which supposedly had an $1million price tag on it.
Like Elliot…I highly doubt that. It’s certainly a nice domain and link value is probably great, but $1 million?

Fake Domain appraisal companies are currently targeting Sedo.com. I’ve put up a new domain for sale and within an hour or so, I had email stating interest in the domain.
The catch was…It wasn’t Sedo’s appraisal service and I was supposed to hire a specific company to get the appraisal (for $200).

I am not sure how they pulled my name and domain, but if you need a domain appraisal, there is a 99% chance that these two solid companies will be sufficient for you:

Sedo itself or Moniker.com.

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October 18th, 2008

Stock Up on Domains

Funny email which I got from Sedo today:

“Dear Sebastian,
As the financial state of economies around the world continue to look bleak, domain investors may find themselves sitting on a gold mine of online real estate. Although domains aren’t tangible assets, their current value can be attributed to the fact that they’re among the easiest assets to measure and account for. With their consistent performance indicators and trackable advertising opportunities, your domain names may be the security blanket that keeps you covered during these unpredictable financial times.”

I still haven’t received an email from the gold vendors yet :). The return  on gold sucks over the long run, but right now is probably the time when gold traders make a killing with new clients.

Posted in Offtopic | Trackback | 1 Comment »


October 14th, 2008

Web Analytics Digg Frontpage Spam

I usually don’t care much about Digg.com, but it’s funny to see that even big websites don’t hesitate to spam Digg with their nonsense. This time it’s the “Complete Guide to Google Analytics” , which received 434 Diggs and was published on Techradar.

I highly doubt that Brett Crosby, a well-respected web analyst and the (possible) author of this post is behind this. It looks more like someone from Techradar hired a “Digg influencer”.
I wonder if Brett is so happy about it. He certainly doesn’t need this kind of attention.

Well…Techradar is probably just a content recycler. At least some of the Digg users recognized that there is something wrong:

Posted in Webanalytics general | Trackback | 1 Comment »


October 12th, 2008

Edushi launches Beijing Maps

I am not sure what it is about the Edushi Maps, but can someone please bring them over to the “Western world”?

Just have a look at the brand new Beijing Map below and you can see why the Alexa ranking (7790 for Edushi) in China is completely wrong.  They must have at least a few million uniques a month:

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October 9th, 2008

Yahoo Web Analytics Revealed

Today Yahoo! Web Analytics opened it’s doors to a few clients and I am excited to see if Yahoo will be a game changer in the web analytics market. It will be the first free enterprise solution.

So far I’ve got a few first screenshots, but nobody over at Yahoo has given me access yet (hint hint).


Posted in Index Tools, Yahoo Analytics | Trackback | No Comments »


October 9th, 2008

Coremetrics 2009 rolled out

Coremetrics rolled out their latest version called Coremetrics 2009.
The new Coremetrics 2009 supports mobile Analytics, which includes devices detection, screen size analysis, mobile referrals, time spent on site and other KPI’s.

Posted in Coremetrics | Trackback | No Comments »


October 6th, 2008

Web Analytics Jobs - New Openings

A bunch of new open Web Analytics Jobs out there:

Manager Web Analytics - Washington DC

Manger of Strategic Analytics - NYC

Director Web Analytics - McGraw-Hill

Manager Web Analytics - Chicago

All Jobs and Details at the Web Analytics Jobs Board.

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October 5th, 2008

Mobile Analytics with Google Analytics

Mobile Analytics is still a fairly new field and interesting ideas about measuring mobile traffic come up. Google Analytics is certainly not the best way to capture mobile traffic, however Allaedin Ezzedin over at e-nor.com posted some interesting thoughts about how to set up Google Analytics with the Filter manager. Here’s how it works:

1. Create a data filter to include only traffic from mobile devices.
2. Create a profile and include the filter created in the first step.
3. View data.

Full post with screenshots here.

Posted in mobile analytics | Trackback | No Comments »


October 4th, 2008
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