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$ 85 billion of Advertising Is Wasted

Posted by webmeasurement on August 9th, 2006 filed in Webanalytics general

Jack Neff at Advertising Age wrote an interesting article about a new book called “What sticks“. The book authors Briggs and Greg Stuart claim that $85 billion each year or 37% of all advertising is wasted.

The book description on Amazon reads like the bible of all analytic problems:

“This book will demonstrate how to spend advertising dollars effectively, offering practical, hands-on solutions based on the authors’ $4 million dollars’ worth of recent landmark research—extensive, proprietary research—to measure the effectiveness of advertising and to help optimize ad spending.”

Not sure what I should think about the description, but I am confident that this book will be a big boost for the webanalytics industry.

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