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Emetrics Summit - One day training event

Posted by webmeasurement on September 19th, 2006 filed in Webanalytics general
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To help enterprises get the most bang for their buck out of online marketing, the Web Analytics Association (WAA) announced today it is launching an intensive one-day training event on web analytics at the Emetrics Summit.

The WAA Training Day , five consecutive sessions of valuable, practical knowledge in web analytics, will be held Sunday, October 15th to acquaint attendees with best practices in web analytics and to provide guidance on how to apply web analysis to optimize their online marketing investment. It will give attendees a head start on the conference which runs October 16 to 18 at the Sheraton Premiere at Tysons Corner.

The Training Day will feature five consecutive sessions, taught by seasoned web analytics professionals. Sessions begin at 9 AM and run until 4:15 PM. June Li, Founder and Managing Director, ClickInsight, is moderating the full day of training.

Session topics are:

Session 1: “Getting Started with Web Analytics” presented by Alex Langshur, Principal, Hillwatch. It will review the fundamentals of web analytics, including an exploration of the various approaches, an examination of data collection issues, and a discussion on what you need to know to get started.

Session 2: “Ratcheting Up Website User Experience” presented by Braden Hoeppner, Web Analyst, Telus. Participants will learn how to optimize site content structure and usability, to improve the quality of site content in order to increase conversion.

Session 3: “Optimizing Online Campaigns” presented by Andrea Hadley, NetSetGo Marketing; Keira Lorentzen, Digitas, and Terry Cohen, Digitas. They will use a real life case study to examine how to judge whether an online campaign is working or not.

Session 4: “Selecting a Web Analytics Vendor” presented by Jim Humphrys, eBusiness Leader, W.L Gore & Associates. Attendees will learn how Gore, a $2 billion diversified global manufacturer, selected a web analytics tool and implemented web analytics.

Session 5: “Selling, Staffing and Sustaining Web Analytics,” presented by June Li, will examine the long term use of web analytics to drive organizational growth and support data driven decision making.

“Since the formation of the Web Analytics Association (WAA) 2 years ago, the number one need our members have specified is training,” says Bryan Eisenberg, chairman of the WAA Board of Directors. “We are so pleased to have organized the first full day training by the WAA. I am sure our members will find it a tremendous value and of great benefit,” he says.

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