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ISPs Sell Clickstreams For up to $60/year

Posted by admin on June 11th, 2007 filed in Webanalytics general
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After Google recently got bad grades for the way they handle privacy, I have to add a good quote, that I’ve found a while ago:

“At the Open Data 2007 conference in New York today, David Cancel, the CEO of Compete Inc. revealed that ISPs happily sell clickstream data — and that it’s a big business. They don’t sell your name — just your clicks — but the clicks are tied to you as a specific user (User 1, User 2, etc.)….How much are your clicks worth? About 40 cents a month per user (per customer)… and the Compete CEO estimates that there are 10-12 big buyers of this data. In other words, your ISP is probably making about $5 a month ($60 a year) off your clickstreams”

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