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qSearch Competitive Search Marketing Reports now available

Posted by webmeasurement on July 28th, 2006 filed in Webanalytics general
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  The comScore Media Metrix qSearch service measures search-specific traffic on the internet. qSearch data is gathered by monitoring the web activities of about 1.5 million English-speakers worldwide. Today Comscore announced the launch of the Competitive Search Marketing Reports.

The service enables agencies, publishers and online marketers to compare the effectiveness of their online search campaigns to campaigns run by competitors.

Marketers seeking to target specific consumer segments can safely assume that the segment’s search behavior will reveal a list of topically-relevant sites for advertising purposes, but oftentimes less obvious sites can provide marketers with the greatest financial return. To aid marketers in this effort, comScore provides insight into Web-wide behavior for virtually any consumer segment, including those who exhibit specific search behavior.

This is a great tool to comapre your numbers against your competitors and it gives you a better idea about the search volume of your industry. Still many websites run keyword campaigns with under 1000 keywords. Diversity of keywords is usually a great approach to increase business and lower the average PPC costs.

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