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Status quo and future of the web analytics industry

Posted by admin on July 14th, 2007 filed in Webanalytics general

CNN Money published an interesting article about the status quo and future of the web analytics industry:

“Analysts expect global sales of Web analytics software and services will reach $1 billion in 2010. IDC estimates sales of less than $500 million this year. There’s still a lot of room for more growth. Less than 20% of the world’s 10,000 most-visited Web sites use Web analytics, according to Brent Thill, a Citigroup (NYSE:C PRR) (NYSE:C PRS) (NASDAQ:SFSU) (NASDAQ:PLJC) (NYSE:C PRF) (NYSE:C PRH) (NYSE:C PRG) (NYSE:C PRM) (NYSE:C) analyst. Less than 10% of the top 200,000 sites use such software, Thill says.

If half of the top 10,000 sites adopted Web analytics, global sales could reach $10 billion, he says. That upside “presents an opportunity for the leaders to grow the market,” Thill wrote in a recent note to investors. He’s launched coverage of Omniture stock with a buy rating”.

If the numbers above are right, the web analytics vendors have done something wrong or more than 80% of the world’s top website owners have no idea of what they are doing.

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