Marketingsherpa published some interesting results from their latest survey:
Budget for Analytics and Testing
48% Can’t do any a/b testing
44% Can’t measure LP test results
40% Only test at launch & leave forever
16% Don’t share test results w/ agency
How true these numbers are! I have talked to soooo many internet people (from small and largers sites) and most companies just don’t do any advanced web analytics even that they know it exists. I would love to see some stats about Omniture / Webtrends / Coremetrics… clients on that. How many actually use their web analytics tools to pull more than the standard KPI’s.
