The Web Analytics Association released today a paper about the first 21 web analytics definitions.
The following terms have been defined:
Page
Page Views
Visits/Sessions
Unique Visitors
New Visitor
Repeat Visitor
Return Visitor
Visit Characterization
Entry Page
Landing Page
Exit Page
Visit Duration
Referrer
Internal Referrer
External Referrer
Search Referrer
Visit Referrer
Original Referrer
Click-through
Click-through Rate/Ratio
Page Views per Visit
Content Characterization
Page Exit Ratio
Single-Page Visits
Single Page View Visits (Bounces)
Bounce Rate
Conversion Metrics
Event
Conversion
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