Eric from Webanalyticsdemystified published a great “whitepaper” (pdf) about web analytics and how it is used globally. Here a few of his results:
* 82 percent of respondents say web analytics is poorly understood in
their organizations and that the majority of people interacting with
web data do not understand what the data means
* 56 percent say web analytics is difficult, despite the majority of
respondents having at least two years of experience with these
technologies and 23 percent having more than five years of experience
* 50 percent of respondents report having considered looking for a
new job in the last six months
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