Experian announces that it has acquired Hitwise. The purchase price is approximately $240m and will be funded from Experian’s existing cash resources. The transaction is subject to regulatory approval.
Don Robert, Chief Executive Officer of Experian, commented:
“We have been successfully repositioning our Marketing Solutions business to meet our clients’ needs as they continue to switch more of their advertising spend online. Hitwise, which is a rapidly growing, successful business, brings new, unique data to Experian and complements the existing data, tools and expertise that we already offer to clients in other areas such as research services and email distribution.”
