A while ago I started a small series on finding the right bid management (solution vs. agency). I leaned towards a bid management tool. I looked into Atlas, Bidhero, Clickable (still in beta) and some others, but never felt comfortable with it.
If you also manage large campaigns, it might be worth it too listen to this free webcast:
Managing Large Paid Search Marketing Campaigns:
Tuesday, September 25, 2007 1:00 PM EDT (10:00 AM PDT)
Speaker: Chris Sherman, Executive Editor
In this webcast, Chris Sherman will describe the kinds of bid management systems and services available and how they can be used effectively.
You’ll learn:
- How to monitor for and close costly bid “gaps” created by competitors
- How to use tools to rapidly adjust bids in response to events or time changes
- How tools can be used to fine-tune ROI and other metrics
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