This should be a Webanalytics Association (WAA) and not a Microsoft campaign:
[flash]http://youtube.com/watch?v=D3qltEtl7H8[/flash]
found via the Basicthinking
Results after 40 hours:
- Views of the movie:+ 14.000 views of the movie
- Views of the posting of the movie: more than 4.500 yesterday and today already more than 1.800
- Incoming links: + 100
- Comments on the posting: 57
- Comments on the site: 20
- Tone of voice: very good (only a few negative comments)
I guess captain Bill Gates is back on the ship. Well done Microsoft!