US Mobile Web Traffic Could Finally Surpass The UK

According to Bango’s company’s data, the top five countries accessing the
mobile web via Bango in July 2008 were the UK at 19.35 per cent, the US
at 18.88 per cent, India at 10.82 per cent, South Africa at 8.82 per
cent
and Indonesia at 4.08 per cent.

This month Bango expects the US mobile web traffic to surpass the UK traffic. I expect that many third world countries will skip the web and start with the mobile web directly.

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August 27th, 2008

Visitor Feeling

Jason Burby over at ClickZ posted a great article about “Visitor feeling” and what problems come with it:

“Let’s take a few steps back to examine a prospect’s negative
experience. Let’s assume this started with a visit to the vendor’s Web
site. A prospect spends time to research a few Web sites she may be
interested in doing business with. She then decides she’s interested in
starting a dialogue with one or two companies, fills out the contact
form, and waits for that call or e-mail.

From a Web analytics standpoint, those are successful conversions
and look great. Unfortunately, far too often the company won’t get back
to this person fast enough and will miss out on striking when the iron
is hot (a topic for another time). In other cases, the company will
follow up and form a successful business relationship. But that doesn’t
mean everyone leaves that process satisfied. And a negative experience
like Decker’s will greatly impact future conversion from a lead to a
customer.”

Here the full article.


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August 26th, 2008

Nedstat Live Segmentation

Nedstat launched a new Live Segmentation tool. Users can apply any visitor segment to any report, for any time period, at any time and view results instantly.

The segmentation feature is also available in Direct View™, Sitestat’s
overlay web metric solution and can be used via the Sitestat API.

Watch here a screencast of the new feature.

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August 25th, 2008

Blogspeedway Blog Community Open For Applications

As posted before Webanalyticsbook.com will support Blogspeedway.com - a community for bloggers.

The beta blog community works different than the usual suspects. If you are interested in joining a new unconventional, but fascinating blog community, visit Blogspeedway.com

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August 17th, 2008

Etracker released version 7.2 with new features

Etracker, which is pretty much unknown in the US, launched a new feature set in Europe. New features include:

- Statistics and segmentation results can now be compared for a individual time frames
- Export of customized PDF reports
- Roll-up accounts for agencies/clients with multiple accounts
- Benchgroups
- Update of Lead statistics, which now include date and time

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August 13th, 2008

Most Common Mistakes In Web Analytics

Techcrunch UK has a funny post about “Web Analytics Faux Pas” from guest author Ed Freyfogle.

Ed listed some common mistakes and two of them I’ve myself saw many times:

1. Confusion between Hits, Pageviews, Views, Visitors, Uniques, Users

2. Hyper-analytical environment.

Also not to forget the oppposite:

3. Companies that run Omniture or some other high-end analytics vendor, but don’t really have someone to take care of it (or the person is not really interested since the company doesn’t care about pageviews, but revenues)

Anyways…great read. Love the picture too. Reminded me of my “higher mathematics” class back in the college days.

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August 12th, 2008

Move Your Money Out Of Paypal Before Paypal Does

Just noticed that my Paypal account, that I barely use, got locked without any reason and Paypal kept the money, that was in the account:

“This account has been permanently locked
with a €0.00 EUR balance. All information associated with this account
has been blocked from the PayPal system and cannot be registered with
another account”.


There are a lot of people that have been effected the same way, so if you have any funds in your account move them out asap.

P.S.
They email recovery page is also pretty sweet. Shows an error.

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August 10th, 2008

Avinash, WebAnalytics And Hour A Day Author on Scobleizer TV

I haven’t had time to check the video, but Avinash appeard on FastC ompany TV with Mr. Scoble:

[kyte.tv appKey=MarbachViewerEmbedded&uri=channels/6118&embedId=49141131]

Don’t have the Kyte plugin and don’t want to get it, so click here to view the video.

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August 9th, 2008

Unica Announces Financial Results - Web Analytics Industry Seems Recession Proof

Unica announced their financial results for this quarter and it’s quite interesting:


For the quarter ended June 30, 2008, the company reported total revenue
of $33.3 million, an increase of 46% compared with the third quarter of
fiscal 2007. Perpetual license revenue was $12.1 million, an increase of
71%, subscription revenue was $3.6 million, an increase of 73%, and
maintenance and services revenue was $17.5 million, an increase of 28%,
each compared to the third quarter of fiscal 2007. For the quarter ended
June 30, 2008, maintenance revenue on perpetual licenses was $11.3
million, an increase of 12% from the prior year quarter, and services
revenue was $6.2 million, an increase of 74% from the prior year quarter.”

I am pretty astonished by these numbers. Unica is certainly a great system, but having such a strong growth backs the guest post on Webanalyticsdemystified, which pretty much tells us that the industry is recession-proof.

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August 8th, 2008

Get Your Dot Mobi Right Now!

Paul Walsh, the Irish Opportunist, posted on his blog about the strange rules of the Dot.Mobi Mobile Web Europe Awards.
He especially criticizes some of the submission criterias and I am kind of on his site when it comes to awards, that have a strange smell of being biased (even that I am a big fan of .mobi).

Anyways…I think one of the results of his posts are clear: Google, Microsoft, Nokia and pretty much all the carriers, which all have a lot of control what the mobile web user can and cannot see, back dotMobi not only financially but also with events like the Mobile Web Europe award.

One observation webmaster and domainer can make right away: Get a .mobi for your brand if you want to keep your mobile traffic in the future.

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August 5th, 2008
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