Microsoft just announced that they will shut down their Microsoft Analytics platform. The ax will fall December 31st 2009 and Microsoft plans to re-direct existing clients to services like Google Analytics, Yahoo Analytics and others.
After swapping out Ian, the smart lead person of the product last year, this doesn’t really come to a surprise to me. The entire product wasn’t thought through or planned out. Even the existing version still had and has major issues and was always released with major delays.
Last flaw, which personally bothered me, was the upgrade to a version, which runs solely on MS Silverlight. Overall it’s really unfortunate to see Microsoft dropping another promising product. Especially since it was connected directly with MS’s Adcenter.
