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Clicktracks webinar with Avinash Kaushik

Posted by admin on February 27th, 2007 filed in Best Practices, Clicktracks
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I just spend a good hour listening to Avinash Kaushik’s “webanalytics wisdom” and while I post this, he still answers questions with a remarkable passion.

Here some notes, that I took:

1. Focus on Macro Analysis
#1 How many visitors?
#2 Visitors from where (goldmine URL’s / customer intent)?
#3 Visitors what do you want (critical few) ?
#4 What are they up to?

2. Segment like crazy!
Unleashing tips #1:CT Funnel’s Rock
(Website entry points, CMTB Content, Core Product Content, Cart, Checkout)
Unleashing #2 Leverage the Long tail (SEO is king :-) )
Unleashing #3 Be customer centric
(surveys, lab usabilitiy, site visits, testing)

3. Other Stuff:
- Below 20-25% bounce rate (exit rate) is very difficult to receive. 50% is more the average ( based on Avinash’s experience :-) )

- Clicktracks appetizer will upgrade their free tool with a few functionalities. If I remember right the single access pages and/or referrals will be shown from now on.

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