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Etracker, one of the most popular European webanalytics solutions released Etracker Version 6.5. |
In the new version a special highlight is the Google synchonization. Google Adwords advertisers can now track campaigns without any hazzle. Already existing Adwords campaigns will automaticially be integrated in the reports. A manually setup of all campaigns won’t be necessary.
Another new feature is the RSS tracking and the Webservice API. The webservice feature allows Etracker customers to integrate the data into other applications. The Etracker API allows the integration of KPI’s into BI-, ERP- or CRM- systems.
A good already existing new feature is the click fraud detection, which supposely detects most affiliate hopping and/or other fraudelnt activity.
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