I spend some time with some Hitwise folks before I left to Beijing last week and I am happy that they keep on innovating their product:
“The Hitwise Lifestyle tool brings together invaluable customer segmentation information from Experian with leading edge online behavior insights from Hitwise allowing for a richer analysis of online customers. This analysis includes consumer shopping habits and preferences as well as how they can be reached through different online and offline media. The MOSAIC data is l inked to the Simmons’ Market Research National Consumer Study with data available at the household and neighborhood levels….The MOSAIC system classifies all U.S. households and neighborhoods into 60 unique MOSAIC lifestyle types and 12 groupings defined by demographic, socioeconomic, property, location and behavior characteristics that balance affluence and area of residence”
