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IndexTools Bid Management 2

Posted by admin on August 23rd, 2007 filed in Index Tools

Index Tools bid management 2 empowers clients to optimize their search engine campaigns by unburdening them from manual bidding for keywords and enabling them to build campaign strategies in order to meet their online performance goals.

The bid management solutions has the following key features:

Executive Dashboards -  Dashboards with KPIs specificially created for search

Custom Reporting - with Drag&Drop interface

CPA bidding - Bid based on Cost per Action and keep the cost of attaining conversions on your site below a certain level.

Week/Day parting - bidding on certain hours per day

Keyword group bidding - different strategies for single keywords or groups of                                             keywords

Custom Alert system - self explaining

The ideas of a bid management solution integrated in a web analytics solutions are the way to go.  From my knowledge there are only a few other companies, that have or plan on integrating a bid management solution. I haven’t tested the system, so I don’t know how good the Index Tools bid management software works.

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