Forget the Facebook nonsense buzz for a second and look over the pond to China 3.0:
Hong Kong Mobile Advertising firm Myclick came up with some impressive stuff: MyClick allows cell phone users to take a snapshot of any Myclick partner. The snapshot will trigger more information about the brand, that is included in the snapshot. I am blown away by this functionality and idea. Myclick can not only engage users in a brand (see Icoke.cn) , but also create a social network on the fly! No wonder why some advertisers pay Myclick $10/Click!
Here the presentation video and an interview with Bloomberg TV:
[flash]http://youtube.com/watch?v=sZLgcDVW_0E[/flash]
[flash]http://youtube.com/watch?v=qoT7YPkv6EY[/flash]
