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VideoCensus - Nielsen’s new video tracking solution

Posted by admin on May 7th, 2007 filed in Nielsen

Besides  Streamsense, Visible measures and a few other solutions we now have Videocensus joining the game. According to Nielsen, VideoCensus is the first-ever syndicated online video measurement service to combine panel and census research methodologies and provide an end-to-end accounting of audience size, demographic composition, engagement and competitive activity.

The VideoCensus methodology employs two patented assets, NetRatings’ desktop meter and SiteCensus content-tagging technology. To facilitate reporting, online video publishers, technology providers and networks attach a simple piece of NetRatings code to their video delivery platforms. Once enabled, this code allows NetRatings to collect a precise census count of the viewing activity.

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