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Omniture’s Genesis starts paying off

Posted by admin on August 5th, 2007 filed in Omniture

Omniture just gained another high-profile client. Besides  a bunch of smaller companies, now Samsung signed up with Omniture’s Genesis tool.

Genesis allows companies to integrate multiple business applications, such as CRM, ad serving and email marketing solutions, using a simple plug-and-play interface.

It seems that a plug and play solution is a great selling point.

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