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AOL withdraws $900 million bid for affiliate network Tradedoubler

Posted by admin on March 14th, 2007 filed in Marketing, Uncategorized

Once more offtopic, but Reuters reported that AOL withdrew an estimated $900 million cash offer for Swedish online marketer TradeDoubler after failing to gain the approval of 90 percent of shareholders. Tradedoublers shareholders representing about 20 percent of TradeDoubler shares opposed the deal, demanding a higher price than the offer of 215 crowns per share.

Good call Time Warner! You did the right thing withdrawing the offer. I launched one of the first merchant affiliate programs in Germany and worked in European affiliate marketing for several years. Besides in Scandinavia, Spain, UK and Switzerland, which certainly is only a small part of Europe, Tradedoubler is not the market leader and faces serious competition! So TW, stop wasting your time with a handful Scandinavians, learn German and French, and go after the 160 million Zanox or Affilinet customers.

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